By Keshia Miller
Beginning September 22nd, WIBO Waco will launch their 5th year of workshops teaching new and existing entrepreneurs how to build profitable, successful businesses.
Many people struggle with starting or growing a business. This entrepreneurial workshop helps individuals overcome various obstacles and guides them to a successful path in starting or growing a business.
Nationally, “Workshop in Business Opportunities” also referred to as WIBO, was started in 1966 by Walter Geier and Mal Woolfolk to enable small business owners and budding entrepreneurs from underserved communities to obtain financial success by starting, operating, and building successful businesses that develop economic power, provide jobs and improve communities. Since the 1st workshop, WIBO has graduated more than 18,000 entrepreneurs, where 75% of WIBO grad’s businesses were up and running within a year of taking the program, and 42% of companies saw an increase in revenue after taking the WIBO program.
The workshop is a success in Waco. “Fluff Wash & Fold is off to a great start due to Workshop in Business Opportunities!” say co-owners Stephanie & Lana. “WIBO taught us to develop our pitch, so that when an opportunity happens, we can be ready to spread the word about our service at a moment’s notice. There was so much more that we’ve taken away and developed on our own with the support of our WIBO community!”
The upcoming workshop will be taught online due to COVID-19. This makes it even more readily available to entrepreneurs in the area.
Some of the business building topics that entrepreneurs will experience during this 16-week course include how to conduct market research to identify your ideal customers, promoting your business, making a profit, creating your pricing strategy, and other actionable and detailed steps that are excellent for a new or budding business.
There is a cost associated with the workshops. However, WIBO offers scholarships to people who are earning less than $40,000, veterans, and individuals who have been recently incarcerated.
Registration is open now for the workshop. Register online at https://www.wibowaco.org to register or by calling (254.292.2423).
Space is limited for the workshops. If you’ve found your life’s passion and want to create a thriving business doing what you love, then the WIBO 10-week workshop is for you. Be sure to act fast.
Rocky and Keshia Miller are the owners of Prosperity Tax Service and Prosperity Travel Group The Cruise Specialists are just two of their roles. They also founded East Waco Empowerment Project and put on the annual Feast in The East which provides a hot holiday meal and warm clothing for neighbors in Waco. They also organize the Workshop in Business Opportunities (WIBO). Rocky and Keshia have four children: Kameren, Rashaad, ReElle & Xjiani. They also have three grandchildren: Ava, Mattix & McKinley
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Press Release – In partnership with national nonprofit organization the Cities for Financial Empowerment Fund (CFE Fund), the City of Waco has announced the launch of a free Financial Navigators program to help residents navigate financial issues related to the COVID-19 pandemic in conjunction with community partners: Heart of Texas Goodwill Industries, the Cen-Tex Hispanic Chamber of Commerce and Grassroots Community Development.
Financial Navigators will be available beginning August 24th to provide guidance over the phone to help residents access available programs and services to manage income disruptions and other financial concerns they may be experiencing at no cost. With one-on-one discussions, they will help to address personal financial issues, identify immediate steps to manage expenses and maximize income, and make referrals to other services such as bill paying assistance, receiving government services and finding food and childcare assistance. The City of Waco will offer these Financial Navigator services in partnership with Prosper Waco.
Council Member John Kinnaird explains, “We know that our citizens are struggling, and in this environment where stress is high and keeping track of all available resources is difficult at best, being able to provide a comprehensive and helpful resource like the Financial Navigators is invaluable. Being able to get those in our community to the help and resources they need in an effective and timely manner is critical to the overall health and well-being of our residents, and this program will greatly help us achieve that goal.”
To access services, residents can visit: finnav.org/interest-waco and fill out a short form, or they can call (254) 753-7337 to sign up. They will then be contacted to begin their personal session. Organizations across Waco can also refer clients directly to a financial navigator. *Information will also be available at covidwaco.com under Community Resources.
The Financial Navigators program is funded in partnership with the CFE Fund, who provided grant funding along with significant technical assistance and training to launch the program. This initiative is supported by Bloomberg Philanthropies, the CitiFoundation, JPMorgan Chase & Co., and the Wells Fargo Foundation.
“Financial distress is a primary part of the COVID-19 crisis, and we’re pleased the Waco City Council has made this a priority for their residents,” said Jonathan Mintz, President and CEO of the Cities for Financial Empowerment Fund. “The Financial Navigators program will help Waco residents assess and prioritize their financial concerns and get connected with the correct resources.”
“Communities across the country continue to face significant economic challenges as a result of COVID-19,” said Brandee McHale, Head of Citi Community Investing and Development and President of the Citi Foundation. “To provide residents in the City of Waco with the vital financial tools and support necessary to navigate the financial impacts of the pandemic, the Citi Foundation is proud to partner once again with the Cities for Financial Empowerment Fund to launch the Financial Navigators program.”
“The pandemic has clearly heightened awareness around the financial hardships that so many people were already facing here in Waco and deep disparities that exist in society,” said Darlene Goins, head of financial health philanthropy with the Wells Fargo Foundation. “We applaud the CFE Fund for bringing together the City of Waco, philanthropists, and financial services and other industries to reimagine solutions that can help improve financial stability and resiliency for individuals and families, particularly during this economic crisis.”