By Kim Patterson
In recent months, the Waco Tribune-Herald has featured two articles about struggling Waco nonprofits that are changing their business models to merge with larger, outside organizations to ensure their sustainability. While their missions remain the same, these changes in local leadership mark a major shift for these groups that have worked tirelessly to serve critical needs in our community for decades. These organizations are not gone, but reading about their situations still feels a little like a death, or at least a serious illness, in the family.
Do a quick Google search for “Nonprofits after COVID” and you’ll get a whopping 25 million results. For many, the fallout from the pandemic — closed businesses, skyrocketing unemployment, stay-at-home orders, eliminated fundraising events — has exposed cracks in the underpinnings of the usual ways of doing business for nonprofit organizations.
For those that provide direct services like food, clothing, and shelter, the pandemic spurred an increase in charitable giving but also a dramatic increase in need for services. For others that rely on fundraisers to fund operations, a return to in-person events brings hope but the stark realization that it may take years to return to “normal.”
It is indeed a new landscape for organizations that rely on fundraising to support their work, and it is fair to say that those who work in the nonprofit sector have faced a difficult and unpredictable year. Fundraising is a tough job even in the best of times. When times are hard like they have been, support from peers is essential.
To this end, the Central Texas Chapter of the Association of Fundraising Professionals is extending its hand to those who seek support with a membership event on Thursday, Aug. 12: Cocktails and Conversation. Anyone who works in the nonprofit sector is invited to learn more about this organization that meets monthly for networking, creative inspiration, and educational training.
Recent trainings have provided solid takeaways about “The Art of Making the Ask,” “Using Data for Successful Fundraising,” “Diversity and Equity for Nonprofits,” and “Virtual Fundraising Events.” Membership in AFP Global gives members access to resources and tools from top fundraisers from around the world, an online idea sharing platform, as well as the ability to pursue the Certified Fundraising Executive (CFRE) credential.
If you are a fundraising professional, executive director, staff member, or volunteer working in the nonprofit sector, please join us for Cocktails and Conversation 4:30-6:30 p.m. Thursday, Aug. 12, at One Day Bar in Downtown Waco. Reservations are encouraged, and the first 25 registrants will receive a ticket for a free drink. That covers the cocktails — and we guarantee the conversation will leave you feeling welcome, supported, and inspired to move your nonprofit organization forward in this new day.
Kim Patterson is president of the Central Texas Chapter of the Association of Fundraising Professionals, and she serves as executive director of McLennan Community College Foundation and the Office of Institutional Advancement. Patterson is a graduate of Baylor University with undergraduate degrees in journalism and marketing and of Tarleton State University with a master’s degree in management and leadership. She and her husband, Frank, have two grown children and enjoy camping, fishing, and hiking.
The Act Locally Waco blog publishes posts with a connection to these aspirations for Waco. If you are interested in writing for the Act Locally Waco Blog, please email Ferrell Foster at [email protected].
By Dan Ingham
For almost a century United Way of Waco-McLennan County has worked to address the needs and provide services for individuals and families in our community. In 2017 we centralized that work to focus on the areas of health, education, financial stability, and safety net services.
This focus of need can come in many forms. It could be ensuring our most vulnerable families have access to food and nutrition, assisting victims of abuse, helping young adults who do not have a home to go to at night, counseling support for mental health issues, or a wide variety of many other services.
The work and commitment of your United Way has remained steadfast to core principles of community need, community investment, community will. We ensure philanthropic dollars are strategically invested in the areas of greatest need through high-impact programming, and that the granting of those dollars is led by Community Investment Councils and guided by rigorous standards of reporting and accountability.
Responding to COVID-19
When the COVID-19 pandemic surfaced this past spring the immediate needs throughout our community quickly became much more serious and wide-spread. Many families were suddenly put in the new position of not having the income they once had, and for many the needs spiraled out of control. Suddenly, there were a higher number of concerns about meeting the very basics of feeding a family, paying the rent and utilities, and finding childcare so that parents could work.
By the end of April, United Way of Waco–McLennan County and Waco Foundation provided lead gifts and partnered to create the COVID-19 Community Response Fund. Within 90 days, the fund provided more than a quarter of a million dollars to support the work of our nonprofit community that was being asked, in real time, to quickly rise to the challenge of meeting these needs. Through the generosity of local companies and many individuals, our community rose to the occasion.
While thousands of people were helped, the pandemic continues, new needs arise, and long-term needs compound. The needs are greater than ever. That is what makes the success of this year’s United Way Annual Campaign even more critical. United Way knows that our primary obligation is to ensure our nonprofit partners have the support they need to do the hard work we ask them to do and need them to do — every day.
Nonprofits need your support to continue providing services
United Way’s 22 Funded Partners and 33 funded programs rely on funding from contributions to the Annual Campaign to continue meeting needs throughout the coming year. These organizations have already missed out on numerous fundraising opportunities in 2020 and have lost critical operating dollars.
Here is what we know to be true. In August of this year, 82% of Texas nonprofits reported to United Ways of Texas, our state association, that they were experiencing a reduction in revenue due to the cancellation of programs and events. Alongside that inability to fundraise, 62% of these same nonprofits reported an increase in demand for client services. These findings are in direct alignment to a local survey United Way of Waco-McLennan County commissioned this fall. 81% of McLennan County families say the pandemic has had a direct impact on their finances, and 63% are concerned about their mental health.
These findings confirm what we know to be true—our trusted nonprofits are being asked to do more with less. Each agency has had to make financial adjustments to simply make it through the year. I understand quite well that this is no different than what many other businesses in our community are facing right now. Yet, when our neighbors, whose income is negatively affected because of business disruptions, find themselves in need of assistance, where do they turn for help? Many look to nonprofit organizations like United Way’s Funded Partners.
Together, we can rise to meet this challenge
This year’s United Way Annual Campaign has faced many new challenges, much like our community at-large. Some of our long-time supporters are just not in the position to help as they have before. Others have stepped up their support because they are able. Through it all, United Way recognizes and appreciates every contribution, no matter its size.
Our community has risen to meet whatever challenges are facing us many times before. As one community we will persevere and find a way to take care of our neighbors in need. United Way and our Funded Partners must help those who have little hope for the future. United Way is needed now more than ever. Your support is appreciated more than ever, and yes, needed more than ever.
To give and learn more, visit UnitedWayWaco.org/donate.
Dan Ingham is resource development chair of United Way of Waco-McLennan County and vice president of communications & marketing at The First National Bank of Central Texas.
There’s no better way to spread holiday cheer than volunteering in your local community! Volunteering and donating are a great way to get into the spirit of giving. Read on for some ways you can give back to the Waco community this holiday season.
The Salvation Army Waco
The Salvation Army is famous for its ubiquitous red kettles and bell ringers outside of stores during the holiday season, and this year is no different, despite the challenges of COVID-19. The Red Kettle Campaign is the one of the Salvation Army’s biggest fundraising events of the year, and the money collected in the kettles goes directly to programs and services that help people right here in McLennan County. The Salvation Army needs bell ringers until December 24. To pick a date, time, and location to ring, visit www.RegisterToRing.com. To ensure the safety of bell ringers and donors, masks will be required at the kettles and touchless payment options like Apple Pay and Google Pay will be available.
If you’d rather stay at home, you can take the Virtual Red Kettle Challenge right from your couch! Set up your own kettle online, and you’ll receive a personalized link to share with friends and family so they can “fill” your kettle. Take the Red Kettle Challenge here.
Volunteers are also needed at the Salvation Army Community Kitchen now through January to serve meals, including the traditional holiday meal on Christmas Day. To help out at the community kitchen, sign up at http://sarmytx.org/volunteerwaco or call 254-756-7271.
The Salvation Army Waco is also hosting the Rescue Christmas Run this year. Sign up for the run at here and run (or walk or bike) for good!
You can also help out by shopping the Salvation Army Toy Registry and making Christmas special for Waco children in need. Take a look at the registry here, then ship or bring toys to The Salvation Army, 4721 W. Waco Dr, Waco, TX 76710.
Lastly, you can donate money directly to the Salvation Army Waco by visiting www.salvationarmywaco.org.
Shepherd’s Heart Food Pantry
Help make Christmas a truly joyful holiday for all Waco kids! Shepherd’s Heart Food Pantry is hosting their annual “Toys from the Heart” toy drive and need donations to help provide for families in Waco. They need toys of all kinds for kids in grades K-12. For more information, click here or call 254-213-7833. For a list of drop off locations, click here.
Family Abuse Center
Make the holidays bright for survivors of domestic violence and their children! Family Abuse Center is working to make this holiday season feel special and comforting to survivors with their “Holiday Helpless Gift List.” They need toys for children and household and personal items for adults. A full list of needed items can be found here. Bring unwrapped items to Family Abuse Center now through December 18. For more information about donating and dropping off, call 254-772-8999.
Becca Muncy is an Act Locally intern from Dallas. She is studying professional writing at Baylor University and is completing her senior year.
The Act Locally Waco blog publishes posts with a connection to these aspirations for Waco. If you are interested in writing for the Act Locally Waco Blog, please email [email protected]for more information.
(During these last few weeks of December we will be reprising the Top 10 Most Opened Blog Posts for 2018 from the Act Locally Waco blog. I couldn’t possibly pick my favorites – so I used the simple (cop out?) approach of pulling up the 10 blog posts that got the most “opens” according to our Google Analytics. It is an intriguing collection that gives at least a little insight into the interests and concerns of Act Locally Waco readers. I hope this “Top 10” idea inspires you to go back and re-read your personal favorites. There have been so many terrific ones… If you would like to see the Top 10 according to Google Analytics, here’s the link: Top 10 Most Opened Blog Posts of 2018. Merry Christmas! — ABT)
By Matthew Hoffman
Faith In Action Initiatives (FIAI) is the medical missions and humanitarian aid arm of Baylor Scott & White Health. FIAI is a source of medical supplies, equipment and furniture donations to nonprofit charitable organizations. My name is Matthew Hoffman. I am the FIAI strategy coordinator in Waco who established the center following the merger of Baylor Health Care System and Scott & White Healthcare in 2013.
FIAI offers many programs, but one of its primary initiatives is its Second Life Resource Center at 3000 Herring Avenue in Waco. FIAI receives items from nonprofits, for-profit businesses, and members of the community. Items include wheelchairs, walkers, canes, and basic medical goods. Each week, shipments of medical supplies, equipment and furniture are processed, sorted and shelved by staff and volunteers for donation to local and international non-profit charitable organizations. Donation recipients include medical clinics, medical missions, churches, transitional living facilities, educational institutions, and humanitarian aid organizations. Our Second Life Resource Center serves the Waco, College Station, Temple, Austin and Hill Country regions.
Why does Faith In Action do this? We do this, first and foremost, because we care about people and we want to see people cared for. It is our hope to help elevate access to health care by coming alongside these nonprofit organizations and supplying their resource needs as we are able. When there are so many good nonprofit, charitable organizations within our communities who are bringing loving, compassionate care to others, we want to help resource their needs. By doing this, these nonprofits are better able to reallocate their funds to other projects and expand their own work when they aren’t having to pay for items that we are able to freely give to them. The end result of this is that we hope to help create healthier communities.
My hope is that Faith In Action – Central Texas will become increasingly recognized as a “one-stop shop” for resourcing nonprofit needs in the area. In its first year, FIAI’s Central Texas division was able to give away more than $250,000 worth of goods to local and international humanitarian aid efforts, and is on target to exceed $1 million in total donations.
The initiatives also help reduce waste. If we can give to a homeless shelter or a transitional living facility a perfectly good bed, or a pregnancy help center baby formula and diapers, or a charitable clinic basic goods that serve low income areas, instead of throwing these items away and filling up our landfills, we will give it away to good people every time.
Beyond serving local communities, FIAI also is heavily involved internationally. FIAI sends, on average, a 40-foot shipping container each month full of supplies to medical missions, hospitals or humanitarian aid efforts located worldwide.
If you would like to be part of FIAI by either donating goods or volunteering your time at our Second Life Resource Center, or if you are a nonprofit in need of resources, please contact me by phone at (254) 227-2640, or by email at [email protected].
Matthew Hoffman has over 25 years of experience in nonprofit leadership and development with community, health care, and faith-based organizations. He currently serves as the Strategy Coordinator for Baylor Scott & White Health’s Faith In Action Initiatives – Central Division, which he sees as a dream come true to be able to link larger organizations with the needs of the poor both here locally and abroad. He holds a bachelor’s degree in social sciences (emphasis on sociology and international relations) from the University of Houston and a master’s degree in theology (emphasis on community development and ministries to the poor) from Fuller Theological Seminary. He has two children and has been married to an incredible human being and best friend, Anna, for 25 years.
The Act Locally Waco blog publishes posts with a connection to these aspirations for Waco. If you are interested in writing for the Act Locally Waco Blog, please email [email protected] for more information.